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Maximising Revenue Through Well-Established Price Points

Setting profitable price points requires a reasonable approach and something more than equipping a product with a price tag. Establishing a good price point is a direct way to boost revenue and induce growth.

Posted: 27th April 2022 by Finance Monthly
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When it comes to setting the right price point, the elasticity function is the notion to consider. It is about finding the given price point to help predict the number of products being sold. Such a method is directed at boosting revenue and sales volume. If a business is there to grow and prosper, establishing good price points and using price management software is a must. 

What is the price point concept all about?

The idea standing behind the price point is evaluating the current pricing strategy and determining its weak sides. Yet, if one wants to define the price point phenomenon, it is a special retail price allowing businesses to maintain a reasonably high demand for a specific product or service. Want to make the most of your pricing strategy? Setting a good price point is the way to do that. 

The significance of price point thresholds 

Making a psychological connection between a price and a product to attract consumers is considered to be the price point threshold. It is important because it creates a favourable environment for both sellers and buyers. First, consumers pay the highest price. Second, they remain loyal to the brand. Some even argue that the price point threshold is the best strategy for maximising revenue through a pricing strategy. 

What is the core of price point functionality? 

Price points should be constantly adjusted. When doing this, always consider factors like your company’s vision, prices offered by competitors, volumes of supply, degree of demand, and the customer’s perception of the product.

Considering all these elements can be problematic. Luckily, there is advanced price management software available. It can help companies manage price points sustainably. Yet, to get the most out of the price point phenomenon, you can use several approaches. 

Approach 1: Use testing for price points

Reasonable price points are achieved through trial and error. As with many approaches, knowing what customers expect to rely on is running a bunch of tests. For the price point phenomenon, consider A/B testing.  

Approach 2: Integrate advanced solutions

It is hard to underestimate the importance of using advanced solutions to analyse the market and find grounds for adequate price points. To save time and resources, consider price management software. Such software is a massive digital aid capable of analysing and monitoring amounts of data that the human brain cannot handle. Price management software is a scalable and impactful strategy within all the stages of establishing price points.

Approach 3: Engage in price point analysis

Improving the quality of price directly depends on analysis. This strategy requires analysing data and optimising it while engaging in a phase-by-phase strategy. Along with optimisation, one should think about price perception at the same time. 

Here’s how the system works. You have a product with a price of $20. You want to sell the product to a limited pool of clients. When selling such a small batch, you can both use the basic price or set a higher one. Such a leap value approach offers a price strategy that a business can use at any given moment. 

Why does the system work? First and foremost, it serves as a great strategy for companies entering a new market. Second, it offers insights into what consumers expect for a particular price. Third, the system is there to create a feeling of urgency and limited demand. All these aspects create an impression that consumers get a good deal. 

Approach 4: Using a skimming model to find an entry for a price point

The skimming model is utilised to set a price favourable for companies entering a new market. It helps set an optimal price. What type of price is it? It is the price that leads to profit maximisation in the most time-effective manner. The skimming model often results in a higher price when a new product enters the market with a subsequent lowering of a price. 

Approach 5: Consider price perception

The factor of price perception is important for understanding how loyal the customers are to your brand. It works through price points and the perception of such. When making a purchasing decision, a consumer should have a feeling that one is getting a good deal. Remember, customers perceive your products in a subjective manner. The same is true with their shopping experiences. Yet, setting an appealing price boosts the shopping experience, thus having a positive impact on your brand’s perception. 

Approach 6: Putting price points into a bundle

Selling goods in bundles for a more appealing price is a reasonable price point strategy. When offering consumers several similar products for a decreased price, you both create the impression of a good deal and increase the sales volume. In the end, it will boost the revenue and increase customers’ loyalty

Approach 7: It is all about monitoring

Being a step ahead of your competitor is vital for reaching business objectives. It can be achieved through constant monitoring of price points established by rival companies. By tracking the market, you learn about the mistakes of others. In such a context, you can both avoid those mistakes and ensure that your business will be the one at the top. It is often worth having a market analyst on board. The professional will provide some valuable insights that can be easily turned into profitable price points. 

Considering the above, the maximisation of revenues through price points is not only possible but much needed. There are various approaches to getting adequate price points. Be it extensive market analysis or price management software, the more time and effort you put into understanding and setting a price point, the greater the likelihood that you will receive additional revenues, sales volumes, and customer loyalty. Simply put, price points are the strategy business cannot afford to avoid. 

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