Roger Federer Net Worth 2025: How the Swiss Maestro Became Tennis’ First Billionaire Icon.
In 2019, gold confetti rained down on Roger Federer in Basel, Switzerland. Standing at center court with tears streaming down his face, the Swiss star had just captured the Swiss Indoors title in front of his hometown crowd—the very tournament where he once fetched balls as a boy. Few knew it then, but that victory at age 38 would be the last trophy of his professional career.
By the time he retired in September 2022, injuries had robbed Federer of his trademark grace on the court. Yet, in many ways, his second career—one built on global endorsements, business ventures, and smart investments—was only beginning. At 44, Federer now joins one of the world’s most exclusive clubs: the billionaire athletes. Forbes estimates his net worth at $1.1 billion, fueled by prize money, sponsorships, and a game-changing stake in Swiss shoe brand On.
From Basel Ball Boy to Global Champion
Born in 1981 to a Swiss father and South African mother who both worked for a pharmaceutical company, Federer first picked up a racket at age 3. By his teens, he had risen to No. 1 in the world junior rankings, turning pro in 1998. Just five years later, he won his first Grand Slam at Wimbledon—a victory that would spark one of the most dominant careers in tennis history.

Roger Federer in his prime, showcasing the elegant one-handed backhand that helped him capture 20 Grand Slam titles and define an era of tennis dominance.
Across 24 years on the ATP Tour, Federer won 20 Grand Slam singles titles, spent 310 weeks as the world’s No. 1, and collected 103 career titles. He earned nearly $131 million in prize money, the third-highest total in tennis, trailing only Novak Djokovic and Rafael Nadal.
But Federer’s true financial dominance wasn’t measured in trophies—it was measured in sponsors.
The Endorsement King
For 16 straight years, Federer was tennis’ highest-paid player, pulling in roughly $1 billion (before taxes) from endorsement deals and appearances during his career. His sponsor portfolio read like a luxury shopping list: Rolex, Mercedes-Benz, Moët & Chandon, Lindt, UBS, and NetJets.
“Between his character and his likability, that’s a big thing,” explains Lisa Delpy Neirotti, director of George Washington University’s sport management program. “He’s debonair, polite, sophisticated—his brands reflect that.”
In 2018, Federer shocked the sports world by leaving Nike—his partner for two decades—for Japanese apparel giant Uniqlo, inking a reported $300 million, 10-year deal. Because Uniqlo didn’t produce footwear, Federer was free to strike a separate shoe partnership—one that would change his fortune forever.
Federer’s Billion-Dollar Ace: On Running
When his wife Mirka began wearing sneakers from Swiss upstart On Running, Federer took notice. He soon approached the founders, investing in 2019 and helping them design tennis shoes and lifestyle apparel. Two years later, On went public on the New York Stock Exchange with a valuation near $15 billion.
Federer’s estimated 3% stake is now worth $375 million-plus, cementing him as one of the rare athletes whose business ventures rival their athletic earnings.
“Roger was the accelerator,” said Marc Maurer, then On’s co-CEO. “We wanted to open the door to tennis, and Roger made that possible.”

Roger Federer relaxing in On Running sneakers, the Swiss shoe brand where his early investment turned into a $375M stake and helped cement his billionaire status.
Beyond the Court: Laver Cup and Food Tech Bets
Federer didn’t stop at footwear. In 2013, he co-founded Team8, a sports management firm, with longtime agent Tony Godsick. The company soon launched the Laver Cup, a Ryder Cup-style team event featuring Europe versus the rest of the world. Now a sanctioned ATP Tour stop, the Laver Cup generates more than $20 million annually in sponsorship and ticketing revenue.
Federer also placed a smart bet on the future of food. In 2021, he joined celebrities like Lewis Hamilton and Questlove in backing NotCo, a Chilean plant-based food tech company valued at $1.5 billion. By licensing its AI-driven food technology to other brands, NotCo could serve up Federer’s next windfall.
Federer Joins the Three-Comma Club
Federer now sits among a short list of athletes to reach billionaire status while alive, including LeBron James, Tiger Woods, Lionel Messi, Cristiano Ronaldo, Floyd Mayweather, and Phil Mickelson. Only a handful have managed to build fortunes beyond their playing days as successfully as Federer—joining the likes of Michael Jordan and Magic Johnson in turning sporting fame into generational wealth.
What makes Federer unique is that he achieved this not through controversy or flash, but through elegance, loyalty, and enduring global appeal. With 43.5 million followers across Facebook, Instagram, and X, Federer’s engagement rate doubles Djokovic’s and quadruples Nadal’s, proving his brand power hasn’t faded in retirement.
What’s Next for Federer?
Retirement hasn’t slowed Federer’s pace. He continues to partner with luxury brands, guide On’s product expansion, and push the Laver Cup as a premier event on the tennis calendar. At home in Switzerland, he remains deeply involved in the Roger Federer Foundation, which has supported education projects for more than 2.5 million children in Africa and Switzerland.
Whether through his foundation, his sneaker empire, or his growing portfolio of investments, Federer’s influence has shifted from winning matches to shaping industries. He’s no longer chasing titles—but he’s still winning.
People Also Ask (FAQs)
How much is Roger Federer’s net worth in 2025?
Roger Federer’s net worth is estimated at $1.1 billion in 2025, making him one of only seven athletes to reach billionaire status.
How much is Federer’s stake in On Running worth?
Federer owns roughly 3% of On Running, valued at more than $375 million as of 2025.
Is Roger Federer richer than Novak Djokovic and Rafael Nadal?
Yes. While Djokovic and Nadal earned more in prize money, Federer’s endorsements and business investments make him significantly wealthier, with a net worth above $1 billion.
How much money did Roger Federer earn from endorsements?
Over his career, Federer earned about $1 billion before taxes from endorsements and business partnerships.
Who are the richest tennis players of all time?
Roger Federer leads with $1.1 billion, followed by Novak Djokovic ($240M), Rafael Nadal ($220M), Serena Williams ($300M), and Ion Tiriac ($2.3B, though primarily from business).
What companies does Roger Federer invest in?
Federer’s investments include On Running, Team8, the Laver Cup, and plant-based food startup NotCo.
Does Roger Federer still earn money after retirement?
Yes. Federer continues to earn millions annually through endorsements, brand partnerships, and returns on his equity stakes.
Key Takeaway
Roger Federer’s journey from Basel ball boy to billionaire proves that timeless grace, smart partnerships, and global appeal can turn athletic success into lasting generational wealth.
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