3 Ways to Help Your Small Business Be Greener
No matter the size or sector of your business, there are measures that you can take to help conserve the planet and win customer approval.
As a famous 2000s TV show said, ‘it’s not easy being green’, and in some ways they were absolutely right. But as a small business owner, there are lots of things you can do to ensure your small business is on the right side of the green argument.
Why Should You ‘Go Green’?
Climate change and global warming are two very complicated issues that have no clear answer. There are arguments for and against almost every type of renewable energy source. Of course, there are no political infringements on the entire green issue as well, but one thing we can all probably agree on is this: we should all be attempting to be better stewards of our planet.
Being better planetary stewards doesn’t have to mean everyone needs to go vegan, that you need to turn your heating off, ditch your car for a bicycle, and only washing in your local river. Instead, it means making changes to the way you work and the way you live that are better for the planet. If we all made little changes, we would soon make a big difference.
How Can Businesses Be Greener?
The complex issue of businesses going green can give anyone a headache. Which bits should you change? What can you legally do? They are all very difficult questions, and the answers do need to be weighed up using a proper costing analysis too to ensure that any changes won’t eat into potential profits.
There are marketing issues too. When the general public gets wind of a company trying to ‘do better’, there are usually two responses. One, your audience and customers are proud of your efforts, and you win ‘brownie points’ with them, or two, there will be another segment of your audience who are furious with you because you’re not doing ‘enough’. It’s worth considering the rough and the smooth and having clear answers for each side.
Don’t let the latter response put you off. Everyone has got to start somewhere, and so here are three ways your business can ‘go green’ that are easy to start right now.
Be A Water Hero
Make it a priority in your business to conserve water wherever possible. Not only will this mean you’re helping the planet by looking after a finite resource, but if you can demonstrate that, unlike other businesses your size and in your location, you are making an effort to save water, customers will more likely head your way. You can even cut your water bills by conserving water. However, if you want to ensure that you make even more savings that can be put towards making your company even greener, then get in touch with a company that can cut back your business water rates by comparing the best deals. All the money you save from this can help you to continue on your green journey.
Encourage Greener Transport Options
There are lots of transport options you can encourage your staff to look at, and it’s always best to lead by example here. Whether you choose to take part in the bike to work scheme, invest in public transport loans, or you start a carpool, there are lots of options and many helpful government-backed schemes that you can take advantage of.
Plants In The Office
There is solid scientific evidence that having more greenery in the office can make staff feel happier and healthier. Make sure you go for real plants and flowers, and if you’re in the retail, food, or service industry, your customers will appreciate the little effort too!